Persuasive Techniques

Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher. 

• Celebrity Endorsement
• Emotional Appeal
• Testimonial
• Humor

Tags

CCSS.RI. 9-10.8

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

Justin Bieber encouraging people to buy the newest iPod that just reached the market with all its cool new gadgets.

• Testimonial
• Emotional Appeal
• Celebrity Endorsement
• Bandwagon

Tags

CCSS.RI. 9-10.8

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

A professional tennis player explaining the benefits of the newest tennis racket on the market.

• Celebrity Endorsement
• Emotional Appeal
• Testimonial
• Bandwagon

Tags

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8

CCSS.RI.9-10.5

A sales ad stating that millions of Americans with kids were satisfied with their purchase of the newest baby food product on the market.

• Bandwagon
• Emotional Appeal
• Testimonial
• Humor

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Royal's promoting their team for the next season by telling people to come join the team because everyone else has.

• Humor
• Testimonial
• Bandwagon
• Emotional Appeal

Tags

CCSS.RI. 9-10.8

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.8.5

CCSS.RI.9-10.5

An advertisement asking people to give to St. Jude Research Center to help children struggling with cancer. 

• Humor
• Bandwagon
• Testimonial
• Emotional Appeal

Tags

CCSS.RI. 9-10.8

CCSS.RI.6.5

CCSS.RI.6.8

CCSS.RI.7.5

CCSS.RI.9-10.5

Verizon advertising the newest Samsung Galaxy phone that they claim everyone else who has bought it loves the new product. 

• Humor
• Bandwagon
• Celebrity Endorsement
• Testimonial

Tags

CCSS.RL.11-12.6

A commercial promoting the Royals with closers or funny moments from past seasons.

• Bandwagon
• Testimonial
• Celebrity Endorsement
• Humor

Tags

CCSS.RI. 9-10.8

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.9-10.5

A commercial about Gatorade that shows how successful Peyton Manning is on the football field when he is fueled with Gatorade.

• Bandwagon
• Humor
• Celebrity Endorsement
• Testimonial

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.9-10.5

A personal trainer explaining how the newest weight lifting machine is the best machine on the market that gives the best results.

• Bandwagon
• Testimonial
• Emotional Appeal
• Celebrity Endorsement

Tags

CCSS.RI.6.5

CCSS.RI.7.5

CCSS.RI.7.8

CCSS.RI.8.5

CCSS.RI.8.8