Marketing

Which of the following is NOT one of the four P's of marketing?

• People
• Promotion
• Place
• Price

Why are companies so concerned with cultivating the touch points of their products and services?

• Because each touch point is an opportunity to reinforce the brand with conumsers
• Consumers will only select brands based on which ones have the most touch points
• Because businesses get a significant tax break based on their touch points
• Any well-developed touch point will guarantee success for the business

When Peyton Manning appears in a Nationwide Insurance commercial, he is participating in which SEM function?

• It is a sponsorship
• It is a licensed product
• It is an endorsement
• It is a branded product

Which of the following licensing characteristics is an advantage for both licensors and licensees? 

• It is a low risk proposition for both
• Both are able to maintain trademark control
• Both are able build their business and brand recognition
• Both will experience enormous profits because of the high risk involved

Tom decided to buy a certain brand of running shoes because he knew that they would last for several months before wearing out. His decision to buy these shoes is based on which product quality dimension?

• performance
• durability
• serviceability
• features

A trade name differs from a brand name in that 

• trade names represent the products/services that a company offers, whereas brand names represent the name of the company.
• brand names represent the products/services that a company offers, whereas trade names represent the name of the company.
• there is really no difference between the two
• you have to get a registered trademark for a trade name, but not a brand name

Which of the following is a reason why a business wants to generate brand insistence from consumers? 

• Businesses will not have to market themselves as much
• So that consumers will choose their product over the competition, when their product is on sale
• Because consumers will recognize that brand more easily
• Because they are brand loyal and will only buy that desired brand, thus bypassing all other brands. 

A ______________ is the legal protection of a creator's intellectual property or product. 

• royalty
• tradename
• copyright
• patent

Which of the following most helps to directly contribute to the GDP of a nation?

• The profits of a company
• The marketing mix strategies of a company
• The losses of a company
• The economic pricing strategy of a company

Advertising is

• establishing a favorable relationship with customers and the general public 
• a paid form of communication sent out by a business about their product or service