AOHT HM - Lessons 4 and 5

Conducted to study cause-and-effect relationships between marketing mix changes and customer behavior.

• descriptive research
• cause-and-effect research
• exploratory research
• market research

A customer feedback tool used to gather information from people already patronizing the business.

• comment card
• survey
• information card
• customer review

Conducted when more information is needed about who/when/where/how a product is purchased.

• descriptive research
• cause-and-effect research
• exploratory research
• market research

The wealth and resources of a country, especially in terms of the production and consumption of goods and services.

• market 
• culture
• GDP
• economy

Done when the problem is not clearly defined or more information is needed.

• descriptive research
• cause-and-effect research
• exploratory research
• market research

A small cross section of people brought together to provide feedback on marketing ideas and products.

• niche market
• focus group
• sample
• research study

Something that has an effect on the market, such as economic changes, new laws, political upheaval, social trends, and natural disasters.

• market impact
• economy influence
• market influence
• key impact

Collecting and analyzing information about the market or about previous, current, or potential customers.

• exploratory research
• market research
• descriptive research
• cause-and-effect research

A subset of the target market/population used in market research

• focus group

• market research

• sample

• survey group

Something that combines social and cultural factors, such as the influence of sustainable travel on the hospitality and tourism market.

• sustainable
• sociocultural
• societal
• subeconomical