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AOHT HM - Lessons 4 and 5

Authored by Riley Grubb

Other

10th - 12th Grade

Used 14+ times

AOHT HM - Lessons 4 and 5
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Conducted to study cause-and-effect relationships between marketing mix changes and customer behavior.

descriptive research
cause-and-effect research
exploratory research
market research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A customer feedback tool used to gather information from people already patronizing the business.

comment card
survey
information card
customer review

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Conducted when more information is needed about who/when/where/how a product is purchased.

descriptive research
cause-and-effect research
exploratory research
market research

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The wealth and resources of a country, especially in terms of the production and consumption of goods and services.

market 
culture
GDP
economy

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Done when the problem is not clearly defined or more information is needed.

descriptive research
cause-and-effect research
exploratory research
market research

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A small cross section of people brought together to provide feedback on marketing ideas and products.

niche market
focus group
sample
research study

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Something that has an effect on the market, such as economic changes, new laws, political upheaval, social trends, and natural disasters.

market impact
economy influence
market influence
key impact

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