FAST FOOD NATION QUIZ #1

He was a successful fast food pioneer in Orange County

• Harlan Sanders
• Carl Karcher
• Richard McDonalds
• Ray Kroc

Where in the U.S. do we find the birthplace of fast food?

• Las Vegas
• New York
• California
• Kentucky

What fast food giant started out as a lawyer, tire salesman and an obstetrician, before selling fast food?

• Carl Karcher
• Thomas S.
  Thomas S.
  Thomas S. Monaghan
• Ray Kroc
• Harland Sanders

No carhops, streamlined menu, divided labor, and the elimination for the need for skilled short-order cooks are all examples of...

• Food Engineering
  
• Speedee Service
• Synergy
• Brand Loyalty

Which of the following does NOT belong in the McDonald's corporate philosophy?

• Quality
• Service
• Cleanliness
• Virtue

Which two corporate giants dropped out of high school, carried  conservative political views and were veterans of WWI? 

• Kroc and Disney
• Karcher and Disney
• Sanders and Disney
• McDonalds and Disney

What did the McDonald brothers keep ordering that gave Ray Kroc insight to their lucrative business?

• Ovens
• Deep Fryers
• Potatoes
• Milk-shake Mixers

What issue came to a head in 1955 that prevented McDonald food from being sold in Disneyland? 

• Disney did not like McDonalds hamburgers
• The price war over fries
• The number of competing vendors in the park
• Licensing rights for McDonalds merchandise

What was unique about Disney's employees Wernher von Braun and Heinz Haber?

• They successfully won the right to organize the first Disneyland union 
• They were the first immigrant employees in Disneyland
• They were chief advisors and former Nazis
• They revolutionized the serpentine lines at Disneyland

This marketing goal can begin to take form in a child as early as age two.

• Consumerism
• Brand Loyalty
• Color./Symbol Recognition
• Nagging