Principles of Sales and Marketing

Marketing effects various stakeholders. Which of the following are not stakeholders?

• supply chain partners
• society at large
• wholesalers/retailers
• intellectual property

Which is not one of the 4 P's of marketing?

• Price
• Product
• Popularity
• Promotion

Which is not one of the 7 P's

• Physical Evidence
• Product
• Privacy
• Place

Marketing can benefit an industry such as the dairy industry's "Milk Life" and "Body by Milk" campaigns.

• True
• False
• Maybe
• Maybe Not

Marketing is creating, communicating and delivering value to customers and customer relations.

• True
• False
• Maybe
• Who knows

A marketing plan is an analysis that contains the 4 P's

• True
• False
• Maybe
• Maybe Not

A marketing plan is an analysis that contains a SWOT

• True
• False
• Maybe
• Maybe Not

A form of trade between the buyer and seller is

• analytics
• exchange
• SWOT
• highway robbery

SWOT is

• supermarkets, warehouses, outlets and testmarkets
• strengths, weaknesses, opportunities and threats
• Single Worker Output Test
• I don't know I wasn't paying attention

Business to Business Marketing is the process in which businesses sell to consumers

• True
• False
• Maybe
• I don't know I was listening to K-pop