Market Segmentation

Customer Analysis (surveys) are a great method of studying customers' buying habits.

• TRUE
• FALSE

A ________analysis is based on customers' changes in attitudes, lifestyles, and opinions.

• Demographic
• Psychographics
• Geographic
• Behavioral

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

• Geographic
• Demographic
• Psychographic
• Telepathic

___________is based on the way a customer uses a product or service.

• Mass Marketing
• Behavioral
• Target Market
• Demographic

__________are used to identify customers with similar wants and needs.

• Geographic Data
• Customer Survey
• Behavioral Research
• Market Segmentation Methods

A customer's interest in playing basketball can help a marketer determine his/her ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Chad has an interest working out every weekend. Knowing this, a marketer could determine his ______.

• Psychographic criteria
• Geographic criteria
• Demographic criteria
• Behavioral criteria

Knowing a customer's family size cannot help determine the demographics of the target market.

• TRUE
• FALSE

^{Ms. Montford's loyalty to purchasing only Coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.}

• Target Market
• Behavioral
• Demographic
• Geographic

Knowing the income of a potential customer can help you determine products' __________.

• Pricing
• Place
• Promotion
• Label