Sports Marketing I Objective 1 (Part 1)

The Chamber of Commerce for a large city estimates the income for the city generated by the sales tax,parking fees, food-service tax, and amusement tax collected as a result of a rock concert. This is an example of _______________ impact.

• fiscal
• indirect
• direct
• total

Which of the following usually is a characteristic of the sport/event industry:

• Manages a worldwide media network
• Communicates with a limited audience
• Provides products that are different for each consumer
• Employs only those people who have athletic ability

The core benefits to customers who purchase sport products include entertainment, health, and

• promotion
• independence
• achievement
• adaptability

Professional sports teams benefit their surrounding community by

• endorsing local political candidates.
• attracting tourist dollars.
• hiring handlers to make sure athletes behave.
• making seat licenses available to season ticket holders.

A unique characteristic of the sport industry is that it seeks to attract markets that

• demand mostly tangible products
• have consumers with artistic talent
• include spectators and participants
• are concerned with environmental issues

When a professional football expansion team is established in a community, the economic impact mightresult in

• business closures, job layoffs, and high inflation rates.
• more tourism, lower tax rates, and high interest rates
• increased job creation and more consumer spending.
• higher tax rates and fewer financial investment opportunities

One of the main differences between professional and amateur athletes is that for professionals , the game isoften

• their occupation
• closed to the public
• free of charge
• played for enjoyment

Which of the following help create the excitement and enthusiasm that make the games what they are:

• team owners
• coaches
• trainers
• spectators

A characteristic of an event is that it is produced and consumed

• during planned intervals
• at the same time
• by the same group of people
• in unemotional ways10. One characteristic of event marketing

One characteristic of event marketing involves promoting and selling a(n)

• tangible product
• unique experience
• nonperishable item
• physical appeal