Chapter 7: Mass Media and the Political Agenda

The first televised presidential debate was between

• Johnson and Goldwater
• Ford and Carter
• Nixon and Kennedy
• Carter and Reagan

Politicans use media events and TV commercials largely for

• Image Making
• Making Connections with Billionaires
• Explaining Policies
• Conducting Polls

What are information and ideas that politicians leak to the media to see the political reaction?

• Wikileaks
• Political Beats
• Defamation
• Trial Balloons

Horse race coverage of election campaigns means less coverage of

• Issues
• Polls
• Strategies
• Money

When media focus on who is leading or losing the presidential race it is called

• Nerd sports
• Horse Race Journalism
• Image Journalism
• Infotainment

These people employ media strategies to influence the public agenda

• Apathetic Citizens
• Debate Moderators
• Press Secretaries
• Policy Entrepreneurs

Media often focuses on ______ to keep and attract audiences.

• Conspiracies
• Good News
• Bad News
• 'How to' segments

When media focus on one story over another in covering the issues this is known as

• New making
• Agenda Setting effect
• Political Socialization
• Whistle Blowing

Media is a ___________ between people and policymakers.

• Distraction
• Necessary Evil
• Moderator
• Linkage Institution

Which amendment has been used to defend media from government censure?

• 1st
• 5th
• 6th
• 4th