Entre. VB Review

What is an advantage of selling consumable items?

• They do not need refrigeration
• They typically have a large profit margin
• They are long-lasting
• They tend to generate repeat business

Which best describes “consultative selling”?

•  Using the latest research to reading a floor plan
•  Offering only one kind of each product
• Working with a customer to determine his or her needs

What is a “markdown”?

•  A price reduction in order to boost the number of sales
• Another name for taking inventory
• A special tax-exempt item
• The sticker on the package stating the price

What are “loss leaders” designed to do?

• Drive competitors out of business
• Reduce a store’s tax burden
• Keep advertising budgets under control
• Attract more customers to come into the store

Which is an example of specialty media?

• T-shirts with a store logo on them
• A satellite television ad
• A “midnight madness” sale

What is an internal email list?

• One that was generated by the business itself
• One that was generated from IRS data
• One that is kept only on one computer for extra security

What does a store’s buyer do?

• Keeps track of competitors’ prices
• Purchases merchandise to sell
• Tests the effectiveness of a store’s sales force by pretending to be a customer

What is a “vendor”?

• A business that sells merchandise to retail stores for resale
• Any automated sales process that needs no human interaction
• The head cashier in a store

In the context of retail, which of the following means the same as “stock”?

• Floor space
• Headroom
• Inventory
• Common

Which is NOT a symptom of an understaffed store?

• Closed cash registers
• Unhappy customers
• Customers using credit cards
• Poor stock maintenance