Marketing Products, Brands, Packaging Review

What do we call all of the different items that a company makes or sells?

• Product Depth
• Marketing Mix
• Product Mix

Which company is a good example of a business with a large product width.

• Walmart
• Verizon Store
• Foot Locker
• Victoria's S

Which of the following is not an element of the Marketing Mix?

• Price
• Product
• Planning
• Promotion

The number of items offered within each product line

• product expansion
• product mix
• product depth
• product width

What is it called when using an existing brand name to promote a new or improved product in a company's product line?

• brand line
• brand promotion
• brand limit
• brand extension

Which is not one of the phases of the product life cycle?

• Introduction
• Growth
• Progression
• Decline

Which of the following typically happens during the maturity state of the product life cycle?

• Sales level off

• Sales fall
• Sales increase

The second step in developing a product is what?

• generating ideas
• screening ideas
• developing the product
• developing a proposal

During which stage of new product development do companies go through the process of commercialization?

• Introducing the product
• Screening the product
• Developing the product
• Testing the product

What is it called when companies increase their product offerings by adding new product lines, items, or services?

• line growth
• product width
• product extension
• line extension