Marketing Chapter 4 Quiz

(Blank) is an example of a target market

• Millenial
• Price 
• Product placement
• Green marketing

In the past...

• Products were developed after finding customers
• A product was developed, then customers were found
• Products were useless
• People shopped online more than they do today

Marketing was an____ and is now an____

• investment, expense
• investment, opportinity
• burden, joy
• expense, investment

Marketing concept is aimed at...

• Selling as much as possible
• Satisfying a customers needs
• Making the most expensive product possible
• Producing as much of a product as possible

How do companies benefit from identifying a unique group of customers?

• They lose money
• They spend more money on getting new customers
• They spend less money on getting new customers and identifying the proper market
• They improve distribution

What is the market segment?

• A different group of customer within a smaller market
• A similar group of customers within a larger market
• A different market within a smaller group of customers
• A larger market within a similar group of customers

Companies must study and prioritize market segments to locate the___ potential based on___ and ___.

• competition, demand, best
• demand, best, competition
• competition, demand, best
• best, demand, competition

True or false? It is important for businesses to apply the marketing concept

• Tr
• True
• Fal
• False

Effective marketing strategies will...

• bring together many marketing activities
• use one marketing activity
• not use marketing activities
• only market some of their products

Most successful companies will...

• not conduct research to identify customer needs
• conduct research to identify customer needs
• conduct research about wildlife awarneness
• conduct research but disregard customer needs