BEP Ch. 6 Distribution, Promotion, and Selling

A product may move through several channel members by various forms of transportation to get it to the point where it will ultimately be sold to consumers.

• True
• False

If you are shipping a large item to another country, you would likely use the U.S. Postal Service.

• True 
• False

The most cost-effective channel of distribution option is

• manufacturer to retailer to consumer
• manufacturer to consumer
• manufacturer to wholesaler to retailer to consumer
• consumer to retailer

Which of the following is an example of intellectual property?

• Inventions
• Songs
• Artistic designs
• All of these

Intermediaries are used in

• direct channels of distribution
• indirect channels of distribution
• the manufacturer-to-consumer channel option
• all of these

Using an advertising agency is a cost-effective way for a small business to advertise its products or services.

• True
• False

Online advertising is a more cost-effective way than traditional advertising media for businesses to reach potential customers.

• True
• False

Transit advertising includes ads placed on

• buildings
• taxis
• billboards
• banners

A paid form of communication sent out by a business about a product or service is

• publicity
• sales promotion
• advertising 
• a press release

A disadvantage of direct mail advertising is that

• it has a low response rate
• it does not have a high reach
• mailing lists for target markets that are available for purchase are expensive
• None of these