MKTG 1.04 & 1.05 Quiz I

Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?

• Tactic

• Strategy

• Goal

• Trend

If a company purchases survey results, this is called:

• primary research.

• observational research.

• secondary research.

• ethnographic research

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

• Product

• Price

• Promotion

• Place

What is the difference between the Internet and the World Wide Web?

• The World Wide Web is the same as the Internet.

• The World Wide Web contains images and text.

• The World Wide Web only contains text.

• The Internet came after the World Wide Web.

What company launched its instant messenger chat service with the greeting, “You’ve got mail”?

• Microsoft

• Apple

• AOL

• Bing

What is one advantage of observational research?

• Observational research is expensive to conduct.

• Observational research is time consuming.

• The researcher can read body language.

• There might be uncontrollable variables.

Primary research is:

• obtained from a government source.

• obtained from an Internet search.

• collected by visiting a library.

• collected for the first time by the researcher.

Which market segment represents customers who prefer a variety of reasonably priced recreational activities?

• Geographic

• Psychographic

• Behavioral

• Occupational

Which market segment represents customers who prefer a variety of reasonably priced recreational activities?

• Geographic

• Psychographic

• Behavioral

• Occupational

Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?

• Place

• Promotion

• Price

• Product