Intro to Marketing

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

How/where a product will be distributed

• Price
• Place
• Promotion
• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

All potential customers who will buy a product for personal use.

• consumer market
• business market
• target market
• Marketing mix

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• logo
• slogan
• brand
• product

Businesses that buy products to use in their operations; also called the business-to-business market (this can be abbreviated as b-to-b or b2b).

• consumer market
• business market
• target market
• Marketing mix

THE 4 P's - product, place, promotion, price

• price
• selling
• target market
• Marketing mix

Harley Davidson Motor Cycles stresses the quality of their machines and the image Harley’s create in the minds of their target market. This demonstrates a marketing focus on

• Product
• Place
• Price
• Promotion