Marketing, Product, Price, Place, Promotion

The four P's of marketing include product, price, place 

• progress 
• production
• promotion 
• prime location 

The process of dividing the market into smaller groups is 

• market planning 
• market segmentation
• promotion 
• marketing 

A detailed description of the typical consumer in a market segment is a(an)...

• customer profile 
• psychological profile 
• marketing plan 
• target plan 

A purchase made with no planning or research is a(n) _______ buying decision 

• routine 
• extensive 
• expensive 
• impulsive 

The plan that helps a business meet its overall goals and objectives 

• price plan 
• product plan 
• marketing plan
• place plan 

Which of the following would be a factor included in demographic segmentation 

• Age 
• Ethnicity 
• Education Level 
• All of the above 

Having a marketing  ad reach a  larger number of people including customers who are not interested in your product is a drawback of which of the following?

• target marketing 
• mass marketing 
• market segmentation 
• super bowl commercials 

Focuses on building long-term relationships with customers 

• marketing
• marketing mix 
• target marketing 
• relationship selling 

any good or service that can be bought or sold 

• product 
• price 
• place 
• promotion 

The process of communicating with potential customers in an effort to influence their buying behavior 

• product 
• price 
• place 
• promotion