CONJOINT ANALYSIS QUIZ

What is Conjoint Analysis?

• A market research tool for developing effective sales design

• A market research tool for developing effective product design

• A market research tool for identifying consumer preferences

• A market research tool for making joint analyses

Conjoint Analysis asks respondents to make decisions by trading off features

• True

• False

Conjoint Analysis originated in

• Mathematical Psychology

• Physics

• Economic Psychology

• Geography

Conjoint Analysis was developed by

• Jordan Louviere

• Richard Johnson

• V. Srinivasan

• Paul E. Green

In which of the following is Conjoint Analysis used?

• Marketing

• Operations Research

• Product Management

• All the above

What are the key product characteristics that buyers consider in their assessment of products?

• Attributes

• Strategies

• Utilities

• Ice-cream Flavours

Total Utility = Sum of all partial utilities

• True

• False

Utilities or part-worths can be used to create market models that estimate

• Revenue

• Market Share

• Profitability of new designs

• All the above

Conjoint Analysis does not allow researchers to determine which attributes of a product are liked or disliked

• True

• False

Which was not a main feature of the new ice-cream flavour?

• Appearance

• Taste

• Shape

• Price