Marketing Channels of Distribution Review

This is the Channel that goes from Producer to Consumer

• Direct

• Indirect

• Sales Agent

• None of the above

This percent of marketing profits is spent on Distribution activities.

• 29%

• 50%

• 72%

• 100%

This is an intermediary that does not own the goods that they are selling

• Retailer

• Wholesaler

• Sales Agent

• Consumer

Which intermediary in the distribution process follows the wholesaler?

• Consumer

• Sales Representative

• Retailer

• Agent

This type of transportation is cheap and is great for bulky, non-perishable items, however, it is slow.

• Truck

• Rail

• Ship/Water

• Air

This type of transportation is the most expensive to distribute product.

• Truck

• Water

• Air

• Pipe

How/where a product will be distributed

• Price

• Place

• Promotion

• Product

A direct channel of distribution brings the product directly from the producer to the consumer. ex. farmers market.

• True

• False

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• agent

• retailer

• producer

• wholesaler

This type of channel is when the product changes at each level

• Direct

• Linked

• Reverse

• Nonexistent