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Marketing Exam Review

Authored by Emma Daniels

Other

9th - 12th Grade

Used 6+ times

Marketing Exam Review
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20 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Why do companies use brands for their products?

To differentiate their products

To charge higher prices

To encourage materialism

To demonstrate creativity

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

A business that says it tries harder because its product is not number one, is using product positioning to achieve which goal?

Motivate

Upgrade

Organize

Compete

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In which stage of brand loyalty do people become aware of the brand?

Recognition

Satisfaction

Insistence

Prefernece

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company that makes ink pens claims no other pen on the

market uses a type of ink that changes color when exposed to light. The company is positioning its product according to which strategy?

Price and Quality

Features and Benefits

Unique Characterisitics

Relation to other products in a line

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A company advertises that its products are durable and

lightweight, and come in a variety of colors. Which strategy is the company using to position its products?

Price and quality

features and benefits

unique characteristics

Relationship to other products

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand or trade names are used primarily to identify which

component?

The market

The standard

The product

The trend

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A drawback of brands as compared to unbranded products is that which action happens?

Differentiation of products

Sell of products at higher prices

Creation of brand loyalty

Requirement of trademark registration

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