Hospitality Marketing - Chp 7

What is the strongest medium of advertising?

• TV

• Radio

• Word of mouth

• Social Media

We advertise because:

• It reaches a vast audience and prompts audience response

• Demonstrates competitiveness

• The cost per reader/listener is relatively inexpensive

• Both 1 & 2

• All of the above

In class, Mr. Barnes gave us ________ steps in the advertising process.

• 2

• 4

• 6

• 8

The first step in the advertising process is to identify the objective. There are usually 3 possible objectives. They are to:

• Persuade, promote & inform

• Promote, inform & sell

• Remind, identify & consider

• Persuade, remind & inform

The second step is to identify the target audience of your advertising efforts. All are possible target markets except:

• Business travellers

• Families

• Seniors

• Leisure travellers

• All of the above are possible target markets

The third step is select the appropriate medium. If your target market is seniors, what might be the best medium for reaching this population?

• Social Media

• TV

• Radio

• Internet/Web sites

• Both 2 & 3

The fourth step is to create the ad. The ad must be appropriate for your audience/market, product, service and budget.

• True

• False

In class, Mr. Barnes defined "proposition" in terms of advertising how?

• Your strongest claim to fame

• Possibly your slogan

• What you feel is the single most important attribute of your facility

• All of the above

Your "platform" is your proof of proposition.

• True

• False

When and where you advertise is not as important as the medium you choose for advertising.

• True

• False