Propaganda

using endorsements from famous people like sports heroes or singers, movie stars to sell a product or support a candidate

• Testimonial

• Plain-folks appeal

• Bandwagon

• Name calling

“everyone’s doing it”, don’t be left out, peer pressure to be part of the group

• Testimonial

• Plain folks appeal

• name calling

• bandwagon

using an unpleasant label or description to harm a person, group, or product

• testimonial

• glittering generalities

• name calling

• card stacking

uses words or vague statements, often appealing to patriotism, these speeches sound good, but have little meaning

• Card stacking

• Glittering Generalities

• plain folks appeal

• bandwagon

candidate describes himself as being a plain hardworking citizen

• plain folks appeal

• testimonial

• bandwagon

• card stacking

uses facts that support only one side of a particular product, idea, or candidate

• plain folks appeal

• testimonial

• card stacking

• glittering generalities

technique that uses your feelings about one thing to get you to feel the same way about something else

• Bandwagon

• Testimonial

• Transfer

• Card Stacking

Ideas used to influence people's thinking or behavior

• media

• interest groups

• Propaganda

• biased

One-sided, messages that are designed to appeal to peoples' emotions instead of their judgment and reasoning

• biased

• transfer

• testimonial

• lobbyist

An organizations of people with common interests who try to influence government policies and decisions

• factor

• Watchdog

• PAC

• Interest Group