Types of Advertising Media

Channels of communication used by businesses for delivering promotional messages to target groups of consumers, examples: television, radio, social media, etc.

• Avatar

• Social Networking

• Advertising Media

• Do-Not-Call registries

Papers that serve younger, trendier crowds interested in the arts and entertainment

• Social Media

• Television

• Broadcast Media

• Alternative-press

Magazines that are generally read by individuals for personal enjoyment during their leisure time

• Business magazines

• Trade publications

• Consumer publications

• Blogs

Promotional media including radio and television that may be transmitted through the air, cable, or Internet

• Consumer

• Broadcast

• Print

• Out-of-Home

Promotional medium that comes to consumers’ homes and businesses in the form of letters, catalogs, postcards, folders, faxes, and e-mail

• Directory advertising

• Indirect media

• Social media

• Direct mail

Individuals who have been hired to wear tattoos (either temporary or permanent) that advertise specific companies or products

• Human directionals

• Human billboards

• Infomercial

• Podcast

Individuals wearing or holding signs to advertise a business or product

• Human directionals

• Human billboards

• Spectacular

• Portal

Outdoor advertising space on which posters containing advertising messages are affixed; also known as billboards

• Product placement

• Spectacular

• Poster panels

• Specialty media

Lengthy commercial that looks like a television program

• SPAM

• Pop-up Ad

• Infomercial

• Electronic direct mail

A type of out-of-home advertisement found in various modes and locations of mass transportation (bus, subway, etc.)

• Target Market

• Transit poster

• Poster Panels

• Spectaculars