Promotion

What is "institutional promotion"?

• Promotion aimed at schools

• Promotion meant to heighten a store's image

• Promotion that does not use the Internet

Who is usually involved in personal selling?

• A business owner's family and friends

• A radio executive

• A marketing manager

• A store's sales associates

Which of the following is an example of sales promotion?

• A flyer filled with coupons for discounts on select merchandise

• A press release announcing a new store opening

• A radio ad thanking customers for their continued support

Newspapers, magazines, and direct mail are all examples of what?

• Broadcast media

• Alternative media

• National institutions

• Print media

Which is an example of specialty media?

• T-shirts with a store logo on them

• A satellite television ad

• A "midnight madness" sale

What is meant by "promotional mix"?

• A set of key words that all successful ad campaigns should use

• A staggered schedule of TV ads that air at different times of day

• the combination of the types of promotion a business uses

The goal of a promotion should be what?

• To impress local politicians

• Specific and clearly stated

• Decided after the promotion has ended

How are promotional budgets normally determined?

• By using a percentage of a business's net sales

• By using an estimate of expected future sales

• By budgeting just a little bit more than the competition

Which government agency is in charge of enforcing advertising laws?

• The Justice Department

• The US Chamber of Commerce

• The SEC

• The Federal Trade Commission

Advertising a low-priced product in order to lure customers into buying a high-priced product is called what?

• A shell game

• Promotional mix

• Bait and switch

• Phishing