Promotion

Promotion

11th Grade

•

40 Qs

quiz-placeholder

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Promotion

Promotion

Assessment

Quiz

•

Specialty

•

11th Grade

•

Practice Problem

•

Medium

Created by

Susan Schutte

Used 17+ times

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40 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is "institutional promotion"?

Promotion aimed at schools

Promotion meant to heighten a store's image

Promotion that does not use the Internet

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Who is usually involved in personal selling?

A business owner's family and friends

A radio executive

A marketing manager

A store's sales associates

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following is an example of sales promotion?

A flyer filled with coupons for discounts on select merchandise

A press release announcing a new store opening

A radio ad thanking customers for their continued support

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Newspapers, magazines, and direct mail are all examples of what?

Broadcast media

Alternative media

National institutions

Print media

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which is an example of specialty media?

T-shirts with a store logo on them

A satellite television ad

A "midnight madness" sale

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is meant by "promotional mix"?

A set of key words that all successful ad campaigns should use

A staggered schedule of TV ads that air at different times of day

the combination of the types of promotion a business uses

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The goal of a promotion should be what?

To impress local politicians

Specific and clearly stated

Decided after the promotion has ended

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