Everfi Venture Entrepreneurial Expedition Vocabulary

An overview of your business goals and includes details on how you think you are going to achieve them.

• Business Opportunity

• Business Plan

• Entrepreneurship

• Features

They sell directly to the customer, for instance a local shoe store that gets its shoes from the different shoe company to sell to customers that come into the store.

• Wholesalers

• Manufacturers

• Entrepreneurs

• Retailers

A consumer need or want that can be potentially met by a new business.

• Feature

• Competition

• Break-Even Point

• Business Opportunity

Anything that has a value.

• Assets

• Debt

• Liabilities

• Features

They sell products in larger volumes (but less than the manufacturer) to the retailer, such as a global shoe company company that gets its shoes made by a factory and then sells them to local stores.

• Retailers

• Wholesalers

• Manufacturers

• Entrepreneurs

A form of primary research, usually consisting of a small group of people gathered together to help discuss or answer a prepared set of questions.

• Features

• Business Pitch

• Direct Competitor

• Focus Group

When a business’s expenses and sales equal zero because the business has sold exactly enough units to cover its fixed expenses.

• Break-Even Point

• Fixed Operating Expenses

• Market Research

• Risk

A quick description of your business that you use to explain it to customers and investors.

• Business Opportunity

• Business Pitch

• Business Plan

• Entrepreneurship

Rival businesses competing for the dollars your target market spends.

• Agreement

• Features

• Manufacturers

• Competition

A chance of losing something.

• Skills

• Security

• Risk

• Safety