FM UnitS 6.01 & 6.02

FM UnitS 6.01 & 6.02

9th - 12th Grade

25 Qs

quiz-placeholder

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FM UnitS 6.01 & 6.02

FM UnitS 6.01 & 6.02

Assessment

Quiz

Other

9th - 12th Grade

Hard

Created by

Sarah Westbrook

Used 6+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A written news story sent as publicity to a newspaper or magazine is a:
banner ad.
cooperative advertisement.
press release.
supplement.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which form of fashion promotion entices customers to enter the storeand effectively presents the merchandise the store has to offer?
Advertising
Personal selling
Publicity
Visual merchandising

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fashion shows and trunk shows are examples of:
cooperative advertising.
signage.
special events.
visual merchandising.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which form of promotion is expensive because it requires individuals tomake contact with potential customers?
Advertising
Personal selling
Press release
Publicity

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which promotional medium allows for only short, general messages, buthas the advantage of repetitive viewing?
Direct mail
Image advertising
Outdoor signage
Radio

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Maybelline advertises its makeup products in Seventeen, a magazine.This is an example of which type of advertising?
Cooperative
Product
Supplemental
Visual merchandising

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The goal of promotion in the decline stage of the fashion cycle is toachieve which action?
Gain customers’ loyalty with reduced prices
Introduce trends and create interest in new merchandise
Motivate customers and increase their desire for merchandise
Persuade consumers that the company’s version of the item is best

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