Consumer Awareness

What is Consumer Awareness?

• Consumer awareness is about making the consumer aware of his/her rights.It is a marketing term whichmeans that consumers are aware of products or services, its characteristics and the other marketing P's.

• A term thats used to define the prinicpals of a budget.

• A term considering the charactiristic of another person.

• A method to buy a car to be able to lease and not pay with a card.

Which of the following is not a need?

• Housing

• Utilities

• Eating Out

• Food

The purpose of advertising is?

• Tease the consumer

• Persuade the consumer

• Inform the consumer

• All of the above

What is Buyers Remorse?

• A feeling of regret

• A feeling of happiness

• A feeling of anger

• A feeling of sadness

Zero percent financing is nothing more than a really good marketing tool

• True

• False

Feeling regret or concern after making a large purchase.

• Financing

• Oppurtunity Cost

• Buyer's Remorse

Never buy something you don't truly understand.

• True

• False

Identify which method companies are using to compete for your money:"90-days-same-as-cash."

• Personal Selling

• Media

• Financing

• Product Positioning

What is Caveat Emptor?

• The principle that the buyer alone is responsible for checking the quality and suitability of goods before a purchase is made.

• A random word you dont know.

• The process of communictaing the value of money to customers.

• All of the above

Who did I get this information from?

• Mrs.Searcy

• Dave Ramsey

• Gordon Ramsay

• A Stranger