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SM 3.00 Review

Authored by Ken Wilson

Other

9th - 12th Grade

Used 1+ times

SM 3.00 Review
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28 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

PowerAde is developing a new product designed specifically for golfers. It is testing the product in markets across the Southwest and collecting research on taste, nutrient replenishment, and price. It is using marketing research for which activity?

To focus on the importance of retaining customers

To improve the quality of decision making

To trace problems

To understand the changing marketplace

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Apple Computers is testing a new iPod with frequent travelers at major airports. It is collecting research on battery life, screen size, and portability. It is using marketing research for which activity?

To focus on the importance of retaining customers

To improve the quality of decision making

To trace problems

To understand the changing marketplace

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Zappos Shoes determined it must implement a money-back guarantee and offer free shipping for product returns. It used marketing research for which activity?

To focus on the importance of retaining customers

To improve the quality of decision making

To trace problems

To understand the changing marketplace

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Sticky Fingers Barbecue instantly delivers an online survey to thousands of customers. Which advantage of using the Internet to conduct marketing research does this represent?

Contact with the hard-to-reach

Dramatically reduced costs

Personalized questions and data

Rapid development and real-time reporting

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Food Lion e-mails a survey asking customers about the prices they are willing to pay for certain products. It targets certain surveys to certain markets. Which advantage of using the Internet to conduct marketing research does this represent?

Contact with the hard-to-reach

Dramatically reduced costs

Personalized questions and data

Rapid development and real-time reporting

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Ted is a manager at Target. He implements a price change in a product and sees sales increase quickly. This is an example of which characteristic of a marketing decision support system?

Accessible

Discovery-oriented

Flexible

Interactive

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Sharon surveys her sales clerks about the effect of a price increase on a certain product. This is an example of which characteristic of a marketing decision support system?

Accessible

Discovery-oriented

Flexible

Interactive

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