Marketing Review 4

Which type advertising promotes the support of a bank that give to community projects?

• Promotional 
• Prestige 
• Institutional 
• Service 

Which is an example of an external factor that affects promotion?

• Reorganization of the business 
• Increase in a product's price 
• Government  regulation of ads 
• A change in distribution methods

Which form of promotion is generally emphasized for complex, technical products sold to industrial users?

• personal selling 
• sales promotion
• publicity 
• Advertising

Which is an example of advertisement stereotyping?

• A television commercial depicts a woman mopping the kitchen with a
  new floor cleaner.
• A print ad shows a middle-aged male pouring orange juice for his
  children.
• A magazine ad campaign presents a variety of people who encourage
  others to drink milk.
• A well-known athlete records a PSA that emphasizes the importance
  of continuing education.

Which is an example of publicity?

• A news release
• Direct mail
• A billboard
• A television commercial

Which is an objective of institutional advertising?

• To support personal selling activities
• To demonstrate the organization's role in community affairs
• To introduce new goods or services
• To create customers interest in the company's goods or services. 

Newspapers and magazines are categorized as _____________ media.

• publication 
• broadcast
• time
• direct

A primary benefit that magazine advertising offers is the ability to

• deliver a low-cost message.
• target a group of individuals interested in specialized content.
• get an ad published at the last minute.
• reach almost all homes throughout the United States.

Because their advertisements last only as long as they are on the air, broadcast media are considered____________ media.

• short-term
• affordable
• space
• time

To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with

• popular morning deejays and a music format.
• the least expensive advertising rates.
• listeners who fit his business’s market demographics.
• a nationwide listening audience.