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Advertising Key Terms

Authored by Sam Hearn

Other

10th - 12th Grade

Used 22+ times

Advertising Key Terms
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15 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Identifies one company’s products from those of another. Clearly identifiable by a name, logo, trademark.

Advertising Campaign

Brand

Slogan

Hyperbole

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The writing on a media product (an advertisement, magazine, film poster, etc.)

Text

Intertextuality

Copy

Visual Codes

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Techniques used to communicate meaning. On an advert this can include use of colour, mise-en-scene, gestures, etc.

Visual Codes

USP

Demographics

Technical Codes

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A person, often a celebrity, who is paid to endorse or promote a company’s products or services, becoming the face of the brand.

Hard Sell

Product Demonstration

Brand Identity

Brand Ambassador

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A small, recognisable design featured on all products and promotional materials, associated through repetition over time.

Slogan

Brand

Logo

Copy

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When one text is used or referenced within another. For example the use of memorable film scenes in an advert.

Hyperbole

Visual Codes

Intertextualty

Advertising Campaign

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Categorising an audience by age, gender, ethnicity, location, social grading. Helps advertiser determine their target audience.

Demographics

Soft Sell

Hard Sell

Psychographics

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