"When you have read the headline, you have spent _______ cents out of your dollar" - David Ogilvy

• ten

• eighty

• fifty

• seventy-five

What type of words should you use when writing a headline?

• Obvious

• Vibrant

• To-be verbs

• Active

What do headlines do?

• Summarize

• Reflect tone

• Exaggerate

• Lure readers in

• All the above

Complete this formula + +_______=_________

• Verb,Object,Headline = Subject

• Subject, Object, Verb = Headline

• Headline, Subject, Object = Verb

• Subject, Verb, Object = Headline

You should write a clever headline when...

• All headlines should be funny

• The story calls for it

• You should always write a clever headline

• All headlines should be serious

Select the correct order for the Reporting Process

• Observations, Story Idea, Interviews, Experts, You Edit, Someone Else Edit, Name Spelling, Fact Check,Choose Best Parts, Publish

• Story Idea, Observations, Experts, Interviews, Choose Best Parts, You Edit, Read out loud, Someone Else edit, Fact Check, Name Spelling etc., Publish

• Observations, Story Idea, Experts, Interviews, You Edit, Someone Else Edit, Fact Check, Name Spelling, Choose Best Parts, Name Spelling etc. Publish

• Story Idea, Interviews, Observations, Experts, Chose Best Parts, You Edit, Read out loud, Someone Else Edit, Fact Check, Name Spelling etc., Publish

What Kind of Sources Should you Choose?

• Random People

• People I know will give me a positive answer

• Whoever is the most interesting

• A mix of experts and real people

To ensure your story is balanced, how many viewpoints should you include?

• More than two

• Two

• One

• Only my viewpoint matters

Choose the correct order for the Interviewing Process

• Follow Up, Fact Check, Thank them, Actively Listen, Questioning, record, Introduce Yourself, Review, Get there early, Prepare, Research

• Prepare, Research, Get there early, Introduce Yourself, Review, Questioning, Record, Actively Listen, Thank them, Follow Up, Fact Check

• Research, Fact Check, Questioning, Record, Thank them, Actively Listen, Review, Introduce Yourself, Get there Early, Prepare, Follow Up

• Research, Prepare, Get there early, Review, Introduce Yourself, Record, Questioning, Actively Listen, Thank them, Fact Check, Follow Up

What should you do after you are done with your recording?

• post it

• delete it

• keep it for future reference

• share it with my friends