Entrepreneurship - Chapter 4.2

Information collected for the very first time to fit a specific purpose is primary data.

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• False

Surveys should be kept to a page in length when read over the phone or mailed to respondents.

• True

• False

Focus groups are quick interviews with target customers.

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• False

Collecting primary data can be expensive and time-consuming.

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• False

The first step in conducting primary market research is to select a research method.

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• False

Observation is the best research method if you want to find out people's opinions.

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• False

Economic trends and industry forecasts help determine the kind of primary data research to perform.

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• False

The movement of data between locations in a structured, computer-retrievable format is known as electronic data mining.

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• False

The goal of social media marketing is to product content that users will share with their social network to help a company reach more customers.

• True

• False