[Archive] Google Ads Fundamentals 3

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

• Copy or move items between ad groups and campaigns

• Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign

• Manage, edit, and view multiple accounts at the same time

• Undo and redo multiple changes while editing his campaigns

Which statistic indicates how often a click has led to a conversion?

• Cost-per-thousand impressions (CPM)

• Clickthrough rate (CTR)

• Cost–per–conversion

• Conversion rate

Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

• Target search page location

• Target cost-per-acquisition (CPA)

• Mobile bid adjustments

• Target return on ad spend (ROAS)

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

• Cost-per-acquisition (CPA)

• Cost-per-click (CPC)

• Cost-per-view (CPV)

• Cost-per-thousand viewable impressions (vCPM)

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

• Set a mobile bid adjustment to decrease bids for searches on computers and tablets

• Use enhanced cost–per–click (ECPC) to increase bids that are likely to result in conversions from mobile devices

• Use target search page location to help get your client's ads to the top of mobile search page results

• Set a mobile bid adjustment to increase bids for searches on mobile devices

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

• All of the listed answers

• creating high–quality ads and landing pages

• creating ads that include terms or phrases people are searching for

• creating ads that link to a generic landing page

What happens as a result of a search campaign consistently meeting its daily budget?

• Accelerated ad deliver

• Fewer sites targeted at once

• Higher average cost–per–clicks (CPCs)

• Missed potential ad impressions

Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

• Use the Search terms report to see the terms people were searching for when her ad was shown.

• Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.

• Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers.

• Track the clicks and clickthrough rate (CTR) of her ad campaign.

What report can help you identify opportunities to improve your keywords and ads?

• Search terms report

• Time segmentation report

• Auction insights report

• Paid & organic report

How can you see if people are searching for your client's services during the early morning and evening hours?

• Run a keyword diagnosis

• Run a Search terms report

• Segment performance statistics by time

• Monitor reach and frequency data