Marketing Unit 1

Tangible products that we use to satisfy our wants and needs

• Goods

• Services

• Marketing

• Tangible

Developing, promoting, and distributing products to satisfy the wants and needs of a customer

• Goods
• Services
• Marketing
• Tangible

Goods that can be touched

• Goods

• Services

• Marketing

• Tangible

Intangible items that have monetary value and satisfy needs and wants

• Goods
• Services
• Marketing
• Tangible

Not able to be touched

• Goods
• Advertising
• Marketing
• Intangible

How/where a product will be distributed or sold

• Price

• Place

• Promotion

• Product

Communicating the value of products and services and setting the cost at the right level.

• Price

• Place

• Promotion

• Product

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

Providing customers with the goods & services they want at a given cost

• Selling
• Place
• Promotion
• Marketplace

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix