Marketing: Chapter 4 Test Review

Marketing: Chapter 4 Test Review

9th - 12th Grade

32 Qs

quiz-placeholder

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Marketing: Chapter 4 Test Review

Marketing: Chapter 4 Test Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Medium

Created by

Deda Rush

Used 99+ times

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32 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing is responsible for identifying and planning for opportunities.

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The marketing concept keeps the main focus on customers' needs during planning, production, distribution, and promotion of a product or service.

True

False

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses that use the marketing concept first develop a product or service and then decide how it will be marketed.

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Businesses that DO NOT use the marketing concept assume that most people are potential customers for their products and can be persuaded to buy with adequate marketing.

True

False

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Bringing a new product to the marketplace is expensive.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Much of the planning efforts of a company are used to determine what to sell and how it will be presented to the customer.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Most products and services are exchanged directly between the producer and the customer.

True

False

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