SEM 1 Unit 1

A company that wants to manufacture and sell products using trademarked property

• licensor

• lecensee

• logo

• Royalties

Permission to copy the name, logo, or trademark of a league, athlete, sports team, entertainer, film, television show, or character for a fee, also called a royalty

• licensee

• licensing

• licensee

• logo

The fee a licensee pays up front in order to use trademarked property

• guarantee

• endorsement

• naming rights

• slogan

A form of testimonial from someone that indicates that they like or approve of a product

• licensee

• royalty

• slogan

• endorsement

A financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time

• billboard

• license

• naming rights

• out of doors advertising

A symbol, design, or word used to identify a good or service and registered with the government to prevent use by others

• logo

• copyright

• naming rights

• trademark

An agreement that allows a company to pay a fee to a team or an event for the right to affiliate itself with that team or even

• logo

• sponsorship

• naming rights

• entry fee

- A phrase that is easy to remember and represents a company or a product

• logo

• slogan

• naming rights

• royalties

A percentage of actual sales that a licensee pays to a licensor, usually anywhere from 5 to 15 percent

• logo

• copyright

• royalties

• payment

The name and/or symbol used by a business (also called a signature)

• trademark

• copyright

• naming right

• logo