What are the 4 P's of marketing (aka marketing mix)?

• production, product, promotion, prime

• product, place, price, promotion

• producing, pricing, promoting, preventing

• photos, videos, radio, TV

Creating, promoting and presenting a product to meet consumer wants or needs is called

• marketing

• sales

• advantage

• networking

The exchange of goods or services is

• target

• sales

• marketing

• none of these

Making use of resources or a strategy that gives your organization a “leg up” on its competitors is known as

• business

• marketing

• target marketing

• competitive advantage

A group of customers which the business has decided to aim its marketing efforts and ultimately its merchandise is

• bull market

• network

• target market

• customers

A product must meet customer _____________ in order to be of value to the company.

• A. wants

• B. needs

• C. price range (ability & willingness to pay)

• A or B and C

Where would a business like Red Lobster be least likely to locate?

• large city on a main hwy

• medium city in a business district

• medium city in a mall

• large city near Olive Garden & Longhorn’s

The person who purchases a product at Walmart is always the __________.

• consumer

• customer

• supplier

• customer & consumer

What is the main purpose for a company advertising?

• To get on TV or Radio

• To increase profits

• To spend some of their money to help with taxes

• To let many people at once know where the business is located

Which of these terms refers to the group of all the product lines offered for sale by a company?

• target market

• product mix

• marketing mix

• brand