The level of familiarity one has with a brand
Vocabulary Set 4

Quiz
•
Business
•
9th - 12th Grade
•
Medium
KELLI SMIRNIOTIS
Used 5+ times
FREE Resource
23 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand Knowledge
Brand Recognition
Store Knowledge
Identity
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A commercial transaction between businesses
Business-to-business
Business-to-Consumer
Sales
Marketing
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The group of customers a company chooses to market its products and services
Target Market
Market Balance
Market Saturation
Customer Base
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A persuasive speech prepared to entice a potential customer to purchase a service or goods
Sales Speech
Selling
Customer Approach
Sales Pitch
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How a business sells its products and services to the end customer (the process they use)
Sales Channel
Customer Service
Sales Pitch
Selling Price
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A transaction between a business and a consumer
Marketing Strategy
Business-to-Consumer
Marketing
Selling Price
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Statistical data that refers to particular groups within a population
Sales Channel
Population Analysis
Brand Recogniton
Demographics
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