Vocabulary Set 4

The level of familiarity one has with a brand

• Brand Knowledge

• Brand Recognition

• Store Knowledge

• Identity

A commercial transaction between businesses

• Business-to-business

• Business-to-Consumer

• Sales

• Marketing

The group of customers a company chooses to market its products and services

• Target Market

• Market Balance

• Market Saturation

• Customer Base

A persuasive speech prepared to entice a potential customer to purchase a service or goods

• Sales Speech

• Selling

• Customer Approach

• Sales Pitch

How a business sells its products and services to the end customer (the process they use)

• Sales Channel

• Customer Service

• Sales Pitch

• Selling Price

A transaction between a business and a consumer

• Marketing Strategy

• Business-to-Consumer

• Marketing

• Selling Price

Statistical data that refers to particular groups within a population

• Sales Channel

• Population Analysis

• Brand Recogniton

• Demographics

Activities or strategies employed by a business to retain existing customers

• Customer acquisition

• Customer Retention

• Marketing

• SWOT Analysis

A method used to get a product from the manufacturer to the end-users

• Sales Channel

• Trucking Srvice

• Distribution Channel

• Delivery

.Goods a business owns with the purpose of selling

• Liability

• Purchases

• Assets

• Inventory