Audience planning quizz

Audience planning is about...

• Generate a maximum amount of leads

• Reach audiences of each of the funnel with the right message

• Improving KPIs achievement for each audience

• Maximizing global reach

The anonymous audience is made of people

• Who prefer to remind anonymous & protect their personal data

• Who matches the audience profile we wish to target

• Who are hot prospects

• Who PSA has never met with

ASPC methodology will improve each audience KPI performance by

• 5%

• 10%

• 15%

Which audiences should be reached during the entire lifecycle of each model?

• A

• S

• P

• C

1.Find the only false sentence

• Suspect audiences have visited a PSA website

• We don’t know if someone in the anonymous audience is currently in the process of buying a car

• A prospect is someone in the process of buying a car AND considering a PSA brand

• Anonymous targeting uses both offline & digital touchpointsnly false sentence

Select the right answers

• Lookalike profiles can be used to target anonymous & suspects

• A suspect hasn’t visited yet a PSA website

• It’s not possible to be anonymous & suspect at the same time

• Suspects equal to in-market audiences

Which creative message fits more to suspects audience?

• Commercial offer

• Aspirational 45 sec video

• Short video highlighting model specific USP

There is only one true proposition:

• The most relevant KPI to measure efficiency on suspects is reach on target

• We are able to evaluate suspect activity looking at 2+ steps configurations & leads

• Relevant KPI on suspects is model showroom visit on PSA website or Autohome and started configurations

• We want raise brand awareness among clients