Introduction to Branding

A brand ....................................

Select 2

• is a symbol/picture by which a business in known.

• is a name/phrase by which a business in known.

• is a feeling by which a business in known.

• is a desire by which a business in known.

The symbol is an example fo

• brand name
• slogan
• logo
• tag line

Branding provides information on

• identity

• quality

• consistency

• all of the above

When branding is successful, a brand's ___ is improved

• Debt

• Safety

• image

McDonald's is an example of a trade name.

• True

• False

In what ways can a brand be easily recognisable?

Select 3

• By its logo

• By the price

• By the taste

• By its packaging

Customers that buy brands expect the product to be high

• in price

• quality

• quantity

• qualitative

Which of the following is a primary reason that businesses use brands:

• To identify their products

• To charge high prices

• To increase materialism

• To reduce expenses

A word, group of words, letters, or numbers that represents a product or service.

• brand name

• trade name

• last name

• business name

A product that does not carry a company identity.

• generic brand

• national brand

• brand extension

• brand identity