Marketing Chapter 5 Test Review

Competition is becoming much more intense for most businesses.

• True

• False

When products have limited differences, businesses try to compete for sales emphasizing such things as their name, availability, or price.

• True

• False

As businesses develop an international focus, differences among customer groups and the number of distinct market segments tend to diminish.

• True

• False

Many companies keep a complete record of all transactions they have with a customer. Such records are examples of internal marketing information.

• True

• False

A marketing information system is an organized method of collecting, storing, analyzing, and retrieving information to improve the effectiveness and efficiency of marketing decisions.

• True

• False

Random sampling ensures that everyone in the population has an equal chance of being selected in the sample.

• True

• False

Non-numerical data is much easier for researchers to analyze than numerical data.

• True

• False

The most important part of a marketing research report is the presentation of the results of the research.

• True

• False

In most cases, the marketing researchers completing the study are the ones who make final decisions for a business.

• True

• False

A population is a specific city or geographic area in which marketing experiments are conducted.

• True

• False