Market Leader Int Unit 1 Brand management

the tendency to always buy a particular brand

• brand loyalty

• brand image

• brand awareness

• brand stretching

the title given to a product by the company that makes it

• brand name

• brand image

• brand awareness

• brand loyalty

using an exising name on another type of product

• brand stretching

• brand awareness

• brand name

• brand image

the ideas and beliefs people have about a brand

• brand image

• brand stretching

• brand awareness

• brand loyalty

how familiar people are with a brand

• brand awareness

• brand name

• brand loyalty

• brand image

the set of products made by a company

• product range

• product placement

• product launch

• product lifecycle

when products are used in films of TV programmes

• product placement

• product endorsement

• product range

• product lifecycle

the use of a well-known person to advertise products

• product endorsement

• product placement

• product launch

• product range

the introduction of a product to the market

• product launch

• product lifecycle

• product placement

• product range

the length of time people continue to buy a product

• product lifecycle

• product range

• product placement

• product launch