Market Research - L3 BTEC Revision (V2)

What is qualitative data?

• Data involving numbers
• Data involving information with no numbers
• Data with information that involves business' marketing strategies 
• data involving colors

What is Primary Research?

• the news told you 
• you take data from what your friends says
• you take data from a website 
• When you research it yourself 

What is validity?

• When the survey does not measure what was intended to be measured
• When the survey questions measure what was intended to be measured
• When a company makes sure their products are meeting the FDA standards
• When a company ensures their products are not meeting the FDA standards

What is an example of secondary data?

• you physically get the data
• you gather information from an outside source to help with your research
• data with numbers
• data with colors 

What does product research help with?

• helps by identifying key issues and avoiding costly mistakes
• helps consumer with product being cheap
• What color you want your product to be
• if you like pink or red

Carolyn is planning on releasing a new product in her candy business and makes a survey to collect data.She asks "how often do you eat chocolate bars?"
What example of marketing research is this?

• media research
• quantitative research
• qualitative research
• product placing

Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?

• Survey
• Observation
• Product Mix
• Product line

Qualitative research answer questions that begin with...

• how much or how many
• when or where
• why or who 
• how or why 

What is an example of secondary research?

• Focus Group
• Observation
• Newspaper
• Questionnaire

What is the better definition of secondary research?

• Stealing someone else's information
• Using information that already exists
• Collecting new information
• Finding old research