Consumer Behaviour

Consumer Behaviour

University

20 Qs

quiz-placeholder

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Consumer Behaviour

Consumer Behaviour

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Rosnani Abdullah

Used 285+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The study of consumers and how they make decisions. 

Consumer behavior 
Final consumer 
Business consumer 

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The consumer decision making process begins when consumers:

recognize a need
identify possible solutions

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Media Image

What is consumer behavior ?
(Ch. 3)

The mental and emotional processes and the physical activities of people who purchase and use goods to satisfy needs and wants.
include every person or organization that has products, services or ideas to sell.
refers to ecological, social, political, technical, economic, household, and point-of-sale location.
marketing activities must be planned with the consumer’s time clock in mind.

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour

waiting for advice

information search

enjoying the product

all of above

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The buyer decision process starts with:

Need/problem recognition

Information search

Evaluation of alternatives

Purchase decision

Purchase

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

The recognition of the problem or need starts because the person finds a difference between:

Actual state and Perceived discrepancy

Actual state and Desired state

Desired state and Problem recognition

Perceived discrepancy and Problem recognition

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Some of the external sources of information to which a person can go are:

Reports of companies, business statistics and press

Press articles, academic information and consumer studies

Personal resources, Social networks and commercial sources

Reports of companies, academic information and press

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