Marketing: Price and Place

What is the quickest method of distribution?

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• 
• 
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When deciding a place to sell its product a business should take into consideration... (Pick 2)

• Customer availability

• Competition

• Cost of resources

• Government incentives

Psychological pricing is when a business makes the customer think the product is cheaper than it is...

• True

• False

Promotional pricing is when the price charged is higher than normal for a short period of time.

• True

• False

What should a business take into consideration when deciding a price? (Pick 3)

• The life cycle of the product

• The amount they pay their employees

• How much it costs to make the product

• The price charged by competitors

What is test marketing?

• Where customers are given sample products to take home with them

• Where customers get to try out the product and provide feedback

Select 2 advantages of branding...

• Can charge a premium price

• Easier to launch new products

• Can sell similar products to their competitors

• High marketing costs

What channel of distribution could Dyson use?

• Manufacturer to customer

• Manufacturer to wholesaler to customer

• Manufacturer to wholesaler to retailer to customer

• Manufacturer to retailer to customer