Chapter 2 Radio Review

One major challenge of radio is

• new audio competition

• radio's unique character

• wide variety of talent and personalities

• all of the above

Which management approach implies that the General Manager makes all of the policies?

• authoritarian

• collaborative

• hybrid

• none of the above

What management approach allows the General Manager to involve other station staff?

• Authoritarian

• Comprehensive

• Hybrid

• None of the above

What management approach allows the General Manager to be the chief collaborator?

• authoritarian

• collaborative

• hybrid

• none of the above

Which area of radio is the most essential to attain management status?

• On Air

• Sales

• Engineering

• None of the above

Most managers have

• a genuine affection for the business

• strong desire to succeed

• knowledge

• all of the above

The NAB and RAB are examples of

• initials

• tv stations

• radio trade organizations

• Radio stations

What is station clustering?

• Stations in the same market owned by same company

• Stations that broadcast same type of music

• Stations that have the same logo

• Stations that share a radio signal

The person in charge of cluster operations is

• market manager

• director of sales

• market king

• controller

In a non cluster enviorment, the top two managers are

• Program and Sales

• Sales and Operations

• Operations and General

• General and Sales