SV Marketing Review Chapter 1-2

The marketing function that involves establishing and communicating the value of products and services to prospective customers is:

• selling.

• pricing.

• product/service management.

• promotion.

Drilling for oil is an activity that can be placed under the ________ function of business.

• production

• operations

• accounting and finance

• management and administration

Which of the following is not a marketing function?

• production

• distribution

• pricing

• promotion

How many functions of Marketing are there?

• 4

• 1

• 5

• 7

This Function involves direct and personal communication

• Product

• Selling

• Distribution

• Finance

Taking milk, cream, sugar and vanilla and making ice cream is an example of __________ utility.

• Possession

• Information

• Form

• Place

The marketing mix is

• People, possession, pride and product

• Product, price, place, promotion.

• Promotion, Place, possession, and people.

• Product Planing, Pricing, Product and People

An assessment that looks at external and internal factors of a business is a

• SWOT analysis

• Pestle analysis

• Pest analysis

• Market Share

Statistics that help describe or define a target market based on Personal characteristics such as age, gender, race, education and occupation is:

• Psychographics

• Demographics

• Geographics

• Behavioral Characteristics

Segmenting the market based on where people live is

• Psychographics

• Demographics

• Geographics

• Behavioral Characteristics