Ch.1 Marketing Test Review

What is marketing?

• action of promoting and selling products or services.

• to go to market

• marking your products or services

• the action of determining what is the profit

What are the 4 p's of the marketing mix?

• product, produce, preliminary, pottery

• product, price, preliminary, produce

• product, price, premliminary, promotion

• product, price, place, promotion

How can target market be determined?

• age, gender, geographical location

• ethnicity, family size

• level of income, education background, interests

• all of the above

which is one not one of the four p's

• price

• product

• presentation

• promotion

Methods of communication that a marketer uses to provide information to different parties about the product

• Product
• Place
• Price
• Promotion

A market includes people who share similar needs and wants, and can purchase a company’s products.

• True

• False

The buy one get one free strategy is an example of distribution.

• True

• False

When Marcus checked out of his hotel, he completed a research form rating his hotel's service, food, and accommodations. This is an example of what marketing core function?

• marketing information management

• product planning

• information utility

• marketing mix

Which economic utility increased when fast-food restaurants began accepting credit cards?

• place utility

• possession utility

• form utility

• information utility

Shopping at Target and paying cash for your purchases is a marketing strategy called

• distribution

• channel management

• pricing

• retail