Market Research

Which of the following are a market research technique?

• Secondary Research

• Surveys

• Focus Groups

• All of the above

The act of seeking out existing research and data.

• Surveys

• Secondary Reseach

• Experiment

• Interview

The most widely known and utilized method when it comes to market research.

• Secondary Research

• Field Experiments

• Interviews

• Surveys

Focus groups involve getting a group of people together in a room that fit a target demographic depending on the product or service in question. A moderator will guide the discussion, with a goal of getting participants to discuss the topic among themselves, bouncing thoughts off of one another in a natural group setting.

• Experiment

• Interview

• Secondary Reserach

• Focus Groups

Use this market research method when you are interested in digging into a specific issue very deeply, searching for customer problems

• Focus Groups

• Interviews

• Secondary Reserach

• Marketing

involve scientific testing, where specific variables and hypotheses can be tested. These tests can be conducted in controlled environments or out in the field (natural settings).

• Observation

• Experiments and Field Trials

• Focus Groups

• Surveys

A direct reflection of “real life,” so these insights are often very reliable and useful.

• Experiments

• Field Trials

• Observations

• Interviews

answers types of questions that start with “how many” or “how much”

• Quantative

• Qualitive

• Interviews

focuses on smaller number of people but gets more in-depth information

Focuses on “why” or “how”

Usually done with interview

Reflects attitudes and behaviors, brand awareness, prices, etc.

• Quantative

• Qualitive

• Field Trials

• Experiments

Known as “opinion” research

• Satisfaction Surveys by restaurants

• Attitude Research

• Political Surveys

• All of the above