Exam Q's Unit 4 - Global Marketing Exam Questions

A business which believes that a success story in one country can translate to all other countries in which it operates is …..(1 mark)

(a)  

To some extent, this approach ignores local customs, culture and religion (1 mark)

(a)  

What method of Global Marketing are products sold without adaption? (1 mark)

(a)  

Direct opposite of ethnocentrism (1 mark)

(a)  

The promotion of the product is undertaken based on the beliefs of the nation in which the business is operating is a feature of …….(1 mark)

(a)  

The promotion of the product is undertaken based on a global or worldly point of view (1 mark)

(a)  

What Global Marketing Strategy does IKEA use? (1 mark)

(a)  

What Global Marketing Strategy does McDonalds use? (1 mark)

(a)  

McDonald’s has novelty items on its menu in Japan like the Teriyaki McBurger with Seaweed Shaker fries. This is an example of …...(1 mark)

(a)  

The process of businesses starting to operate internationally and develop international influence is known as (a)   (1 mark)