Global Marketing

................includes the whole process of planning, producing, placing, and promoting a company’s products in a worldwide market.

• International marketing

• International Business

• Global marketing

• Import marketing

Below are some major potential globalization benefits, EXCEPT :

• Improved quality of products and programs

• Improved customer preference

• Improved cost efficiency

• Improved the brand

Why companies have been forced to go global?

• Saturation of domestic markets.

• Company visions.

• Domestic crisis.

• Government policy.

As time progressed, convergence started to create divergence.

• True

• False

Convergence generally means two things are moving apart while divergence implies that two forces are moving together.

• True

• False

What do you understand about export marketing?

• Product development for home country

• Local product development based on local needs

• Product development primarily by the need of home country customers

• Global product with local variations

Which of the following is incorrect about ethnocentric?

• Opportunities outside the home country are largely ignored.

• Leads to a standardized or extension approach to marketing based on the premise that products can be sold everywhere without adaptation.

• They adhere to the notion that the products that succeed in the home country are superior.

• Management’s belief or assumption that each country in which a company does business is unique.

What is global economy environment?

•  World-wide economic activity between various countries that are considered intertwined and thus can affect other countries negatively or positively.

• The domestic environment in business includes the climate, business policies, business facilities, business regulations and rules, logistics, political setup, style of governance, culture, traditions, belief system, economy, etc. of the country the business operates in

• The term economic environment refers to all the external economic factors that influence buying habits of consumers and businesses and therefore affect the performance of a company.

• Environment provides land, water, air, energy resources, coal, oil, forests, minerals and metals and so many other natural resources which are essential for the economic development of the economy.

What is FDI?

• The total dollar value of all goods and services produced over a specific time period,

• Investment in manufacturing and service facilities in a foreign country with an intention to engage actively in managing them

• Nation's economy that is progressing toward becoming more advanced

• productiveness of a country, which is represented by its firms’ domestic and international productive capacity.

A country's economy that is developing towards being more advanced, typically through rapid expansion and industrialisation, is referred to as an emerging market economy.

• True

• False