EBA - Marketing Activities (4P's)

Alltel, a phone store, decided to market its new line of video phones. Under which marketing function does this decision fall?

• Place

• Price

• Product

• Promotion

Which marketing function would Old Navy use when it is creating a new commercial for television?

• Place

• Price

• Product

• Promotion

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

Mary's Muffin Shop has been in business for three years. Since the shop has been so successful, Mary is looking for a location for a second shop. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

Because HDTV sets had become so popular, Sears decided to offer a special promotional sale on traditional TV sets. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

Coca-Cola decided to offer a new type of soft drink, Coke 2. Under which marketing function does this decision fall?

• Place

• Price

• Product

• Promotion

Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?

• Place

• Price

• Product

• Promotion

Amazon.com decided to create banner ads to place on MySpace.com. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion

When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

• Place

• Price

• Product

• Promotion